• Boost in-store traffic and sales
• Alert users to special promotions
• Keep your brand top of mind
Five keys for successful Geofence campaigns:
Turn-around time of closing to reservation of impressions is critical. We must reserve inventory for geofence locations.
Think outside the box.
Build geofences around where your target customers are likely to be. Seek large capacity fence targets in order to deliver.
Geofence should be competitive location targets or 4-5 minute travel radius from the targeted location to remain relevant.
The message of the ad should prompt immediate action. The call-to-action should be clear and concise and motivate the shopper.
Incorporate multiple targeting techniques.
Leverage geofencing as part of a comprehensive targeting strategy. Contextual targeting, day-parting, content targeting and retargeting are methods we can implement.