19 statistics you should know about video marketing

  • By the end of 2017, online video will account for 74% of all online traffic (KPCB).
  • 4x as many customers would rather watch a video about a product than read about it (Animoto).
  • Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
  • Marketers who use video grow revenue 49% faster than non-video users (VidYard).
  • 55% of people watch videos online every day (MWP).
  • Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
  • Including video on a landing page can increase conversion by 80% (EyeView).
  • 4 out of 5 consumers believe that demo videos are helpful (Animoto).
  • Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
  • YouTube has over a billion users, almost one-third of all people on the internet (YouTube).
  • Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
  • 500 million people are watching videos on Facebook every day (TubularInsights).
  • 45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream).
  • Snapchatters watch 10 billion videos a day (AdWeek).
  • 82% of Twitter users watch video content on Twitter (Bloomberg).
  • Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices (ThinkWithGoogle).
  • 8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle).
  • 52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).
  • People spend on average 2.6x more time on pages with video than without (Wistia).
2019-04-12T23:48:29+00:00October 26th, 2017|