Video Advertising 2018-10-05T11:42:20+00:00

Boost awareness of dealership promotions to increase visitors to your website with Video

Video Display Advertising

Videos do more than simply reach out to your customers – they actually engage them and forge a deeper connection. TMPi can help grow your audience and reach local auto intenders with high-quality video experiences delivered to any device. Target specific audiences and significantly boost your CTRs and brand recognition with Pre-Roll Videos that point directly to your dealership VDP pages.

WHY VIDEO?

Times have changed for the vehicle buying experience. Today, auto intenders engage almost 20 websites prior to visiting a dealership with digital video playing a key role in which dealership to visit. Being the dealership of choice is key when the typical auto intender is visiting just one or two dealerships before making a purchase. Auto intenders shopping for vehicles today approach the purchase in a different manner than their predecessors – they’re informed, inquisitive and they have easy access to plenty of resources that can influence their purchase decision before they ever come face-to-face with a salesperson. It’s a pattern that will only become more pronounced as generations Y and Z gain more purchasing power within the marketplace.

  • 92% of mobile video viewers share videos with others.
  • 69% of people who used video while buying a car were influenced by it – more than TV, newspapers, or magazines.
  • 51% of auto intenders watch more than 30 minutes of video during the buying process.
  • Companies who use video grow revenue 49% faster than non-video companies.
  • 1/3 of all online activity is spent watching video.

Video Ad Network Targeting

We can implement any of the following targeting capabilities to eliminate waste and increase the effectiveness of your video ad campaigns.

BEHAVIORAL TARGETING
Uses information collected from a consumer’s browsing history including websites visited or searches conducted, and then displays relevant video ads to that consumer, empowering advertisers to reach interested consumers based on age, gender, household income, number of children, interests and in-market status.

CONTEXTUAL TARGETING
Targets an individual based on a subject of particular interest to them, displaying ads on sites related specifically to the content the individual is viewing on a webpage.

DEMOGRAPHIC TARGETING
Reach consumers who are identified by demographic characteristics such age, gender, income, ethnicity, and more.

GEOGRAPHIC TARGETING
Delivers customized video ads to an audience in a specific geographic location, enabling advertisers to target by country, state, DMA, city and even zip code.

RE-TARGETING
Uses information collected from a consumer’s browsing history including websites visited or searches conducted and then displays relevant video ads to that consumer.

Why Target Media Partners?

Solutions that work

We are a performance-based lead generation and digital marketing company providing desktop and mobile solutions to increase store sales.

Customer Service

Join thousands of customers across the country who value TMPi solutions. Our team of digital experts will customize your campaign for maximum results.

Guaranteed Results

Our consultative-based digital solutions are so good we guarantee it, as measured within your CRM of trackable calls, emails, texts and website traffic.

CONTACT US

Click here to connect with one of our sales professionals.