|
About Us *
Target Media Partners is a leading print and online publisher of local classified and used vehicle photo advertising, information and employment advertising for truck drivers, and wholesale merchandise advertising. Through our integrated print and online capabilities, Target Media offers buyers and sellers comprehensive, targeted, and proven ways to conduct business-to-consumer, consumer-to-consumer and business-to-business transactions. Our 73 advertising publications are leaders in their local and niche markets with attractive growth opportunities, and we are actively seeking advertising products to add to our portfolio. Since 1998, through internal growth, website development, and a systematic acquisition program, we have increased our publishing profits at a compound annual rate in excess of 20%.
Classified and Photo Ad Publications
Our 60 classified ad and used vehicle photo ad papers have well-established brand names and hold dominant or leading market shares in 35 local markets. Our 33 co-branded websites complement these local print products. Our classified and photo ad papers and websites contain approximately 250,000 unique monthly advertisements for every conceivable type of merchandise, from used cars and motorcycles to electronics, furniture, pets, and farm equipment, with approximately 82,000 new private party ads each month. Vehicle advertising is our biggest category, with advertisements for approximately 180,000 used and new automobiles and other vehicles featured in our publications and websites every month.
The local nature of our sales and distribution is what makes our classified and photo ad products so effective for our advertisers. Commercial and private advertisers are assured of consultative sales and service every week from our highly trained local sales forces on the street and on the telephone. The concentrated local emphasis of our print and online distribution provides local advertisers with targeted audiences with whom they can communicate directly, thereby maximizing the efficiency of their advertising spending. Our papers and websites reach several million readers every month online and through our distribution to racks in approximately 30,000 retail locations in 25 states, including convenience stores and super markets, as well as outdoor news racks.
Trucking Industry Publications
Target Media publishes nine monthly, all color, glossy magazines addressing the truck driver recruiting market, as well as The Trucker, a twice monthly national newspaper widely read by truckers, and an annual Interstate Directory. In addition, we operate four trucking-related websites, including www.thetrucker.com, our online newspaper, and state-of-the-art www.truckjobseekers.com, an interactive truck-job matching service which facilitates online job applications by truckers and screening of applicants by trucking companies.
Target Media's in-house distribution arm and exclusive contracts with the nation's largest truck stop chains solidify our position as the market leader in this targeted advertising niche, with free distribution through racks in several thousand truck stops and rest stops nationwide. Our trucking publications and websites reach approximately 1,000,000 readers each month in print and online.
The Wholesale Merchandise
Target Media's The Wholesale Merchandise is the leading
business-to-business publication offering a large selection of
wholesale and value-priced merchandise from hundreds of resources
with the largest circulation in the industry. It is distributed
direct to retail store owners, wholesale distributors, paid
subscribers, and seen worldwide by online viewers. The monthly
publication is also circulated at major Flea Markets and Swap Meets
each month and at over 30 Trade Shows annually. That's over 125,000
readers and online viewers each month. Visit
www.thewholesalemerchandise.com today!
* All numbers represented are rounded and were valid when written. They are meant for a general
overview purposes only. Circulation and web traffic numbers change on a daily basis. Numbers do not
represent an audit of our publications or web sites. If you require additional information please contact
jackh@targetmediapartners.com.
|