We formed Target Media Partners in 1998 with the spin-off of the non-Los Angeles area publications of Recycler Classifieds, when Recycler was acquired by The Los Angeles Times. From 1998-2008, we completed more than 25 acquisitions of local or niche advertising publications across the country and upgraded or launched 40 complementary local websites. One of our transactions was the 2007 “reacquisition” of Recycler Classifieds and recycler.com, which gave us a larger presence in Southern California, the largest vehicle market in the world.
In 2009, we formed Target Media Partners interactive, LLC (TMPi) as the digital subsidiary of TMP and assembled a team of experienced Internet executives to lead the ramp-up of our locally focused interactive advertising solutions business.
In 2010, we relaunched recycler.com as a national marketplace and initiated our lead generation platform, the TMP Automotive Network, through distribution partnerships with top-tier automotive and classifieds websites.
In 2011, we added numerous distribution partners to the TMP Automotive Network, through which we now reach more than 40 million auto intenders every month.
In 2012, we released our Local Search directory product to complement our TMP Automotive Network lead-generation solution. We also launched our Reseller Network, with the addition of national scope traditional media partners who bundle TMPi’s digital solutions with their own advertising products.
In 2013, we added display advertising to our product portfolio, expanded our Local Search and Reseller Networks and formed a direct digital sales force to complement TMP’s multi-media sales force.
In 2014, we launched our Smart Ads, which are dynamic display ads using a proprietary algorithm to choose the best and most relevant cars to advertise for specific auto dealers. We expanded our digital sales force and added numerous partners to our Reseller Network.
2015 has been another busy year. We are pleased to welcome Mark Salcido and Dave Duckwitz to our leadership team, as SVP Digital Sales and CEO of TMPi, respectively. In January, we rolled out our new Performance Packages — which guarantee results for our advertisers. In the summer, we launched our popular and highly effective mobile geo-fencing display ad product. We continued to expand our digital sales force. And we developed and recently launched AdEZ, our automated advertising platform, which will enable us to dramatically scale our business.